Retail Flyers Make for Educated Customers
Elizabeth Humphries • April 26, 2022
Flyer Templates
Flyer Templates offer Wholesale Dealers and Jobbers a quick and easy way to make professional customized sell sheets.
Single page, customizable product flyers are available in The Marketing Garage. Using only Adobe Acrobat Reader, Dealers can add their logo, contact information, pricing and even a promotion. The flyer can then be printed to hand to customers inquiring about the product or emailed. This simple solution lets our dealers provide product specific information to the retail consumer on demand and without costly investments.
Tell potential customers why they should choose your product. In addition here are some additional ways to make your flier :
- Good/Better/Best - Do you offer different options or configurations within your product line? Showing the retail consumer their solution choices is a great way to equip them to make an educated purchase and maybe help the reseller upsell in the process. Add checkboxes next to each to help the installer mark their suggestion.
- Measure, Record and Calculate - does the consumer need to record specific details on their vehicle inorder to buy the right version of your product? Include a fill in the blank type section with your product detail
- DIY - Can your product be installed by the end user? Break up your space to give consumers product detail as well as tips to make installation a breeze
To add your item to the Flyer Template, contact your Category Manager or submit it here
The November issue of Connect magazine is available now This month's issue of jam-packed full of new product, Featured Suppliers, Tech Tips and more New product from: Curt Husky Towing Lippert Thetford Featured Suppliers: Safe-T-Alert King Tekonsha 4-Page Tech Tips from WFCO Educational Article from Go Power! on how and why RV Solar Power Systems should be winterized. Check it out here Find out how you can be a part of Connect Magazine each month with these opportunities
Last fall, we tested a new format for our hugely popular RV Ready programs. The programs take place just before the Summer and Winter RV seasons to encourage Dealers to stock up on the most popular product for the upcoming season. The new format improves upon the old in several ways. First, we replaced SKU level promotional pricing in lue of a rebate format. Instead of determining if the part on sale is the part they need, dealers can focus on buying long on the entire product catalog from participating suppliers. Making it more enticing to increase or make additional orders to move to the next rebate level. The second change in the program gives more visibility and greater impressions of the program. We host the program subsite completely on viantp.com and are able to then use email and web ads to highlight products and suppliers throughout the promotional period. This repeated digital presence along with the attention of our entire RV sales team gives participating suppliers a leg up in placing their products into wholesale dealer's businesses for the upcoming season. For more information on this program or to sign up, click here
Encourage late summer stock-ups on in-stock i tems The Keystone Automotive Sizzlin’ Summer Sales Event is back! For two weeks in August, Jobbers can earn rebates on their total purchases from participating suppliers. Participating suppliers benefit from a four-channel advertising event through eKeystone.com, Social Media, Email and the eKey Mobile App. Select from one of four available tier packages that provide different levels of exposure to the Automotive Jobbers. Sign-ups end July 4th, contact your Category Manager for details or click here
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